How to Size Up Agents?
All
agents will play up their strengths, but some might overplay things a bit. Not
that they’re necessarily trying to mislead you or anything; it’s just that some
agents are stronger than others and they’re all competing for business.
You’re
the best judge of which is the best agent for you, but here are some tips on
how to spot common techniques agents sometimes use to make themselves seem
better or more experienced than they really are.
Sometimes
agents will try to stand out by showcasing expertise, but check out those
claims.
·
If an agent has lots
of property listings up on a Web page, check the fine print. Sometimes there
are an impressive number of listings, but someplace (often in little tiny
letters, down toward the bottom of the page) you’ll see the phrase "office
listings." That means that, while the agent might be very busy, not all
those listings belong to that agent. Some of them – and maybe all of them – are
actually listed by other agents in the same real estate office.
·
Sometimes agents will
identify themselves as a specialist in a particular neighborhood, or an expert
in certain kinds of transactions. Just because agents want to be an expert
doesn’t mean they are experts, though. Does that agent have listings or closed
deals in that particular neighborhood? Can the agent describe a couple of those
special transactions that have successfully been completed, and provide you
with the names of clients and the property addresses? Ask.
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